Corporate Identity Portfolio
FIFO Cairns

A bold and contemporary logo design was developed to reflect the nature of the industry. The arrow graphic represents a positive forward direction and the connection between flying in and out of Cairns, and positions Cairns as ahead of its competitors.  The many circles that make up the arrow symbolise the various aspects that make up the advantages of living and working out of Cairns.  The colours are bright and fresh yet remain corporate and identify with the target audience.