The effectiveness of radio is sometimes questioned however it shouldn’t be overlooked. In a study conducted by Roy Morgan radio was identified as a medium that provides advertisers as a unique opportunity to target hard to reach professions. The report showed small business owners, skilled workers and farm owners/workers were the highest listeners of radio – skilled workers consume approx 20 hours per week. Knowing behaviours like this helps your advertising dollar target the right people at the right time. Whether the radio makes some workers more productive or not is probably another question!
Tags: advertising, radio