Make it your new year’s resolution to pump up your RAK – that’s Random Acts of Kindness! In 2011, a serious RAK strategy could boost your brand in the marketplace. It’s a trend that is responding to consumers’ desires for the human touch, from picking up the tab to sending a surprise gift, and is one of the most effective ways to connect with (potential) customers, according to trendwatching.com.
Fuelling the RAK trend are the social network sites such as Facebook and Twitter, which allow brands to know consumers’ moods and events daily. And your RAK will extend further than you think, with the recipient sharing their good news with friends and followers. Interflora and Dutch airline KLM’s have launched social media campaigns. Interflora engaged a team to monitor Twitter looking for users that might need cheering up with a surprise bunch of flowers.
Perhaps the next time you catch your staff on Facebook you can ask them if they are increasing their RAK?
Tags: advertising, Branding, facebook, social media, social networking, twitter